UNIVERSITY LEVEL EDUCATION PROGRAM
(According to the credit system, apply from K63)
(Issued together with Decision No: 1237 /QĐ-ĐHHHVN-ĐT dated on 08-06-2022 )
Code of Major: 752340101 Name of Major: Business Administration
Name of Specialization: Business and Marketing Management-BMM
Code: 7340101A403
Education Level: University
Duration: 4 years
1. Training objectives
The Business and Marketing Management training program helps students:
Have broad theoretical knowledge and solid practical knowledge in the field of business management and marketing.
Have basic knowledge of social sciences, political science and law.
Have knowledge of information technology to meet job requirements.
Have knowledge of planning, organizing and monitoring processes in business management and marketing.
Have skills in problem solving, leadership, entrepreneurship, job creation, criticism, work evaluation, communication, good foreign language ability.
Work independently, guide and supervise others to perform work, plan and coordinate resources effectively.
Have good ethics, good character, industrial style, good sense of organization and discipline.
Have social responsibility, responsibility to the community, environmental protection.
Know how to use research tools and econometric software to conduct independent research and develop research capacity for higher education.
2. Learning Outcome (knowledge)
